Economic crisis hits luxury brands
It seems that luxury does not escape unaffected by the crisis, famous brands like Ferrari, Lamborghini, Aston Martin and Maserati posts major declines in the first quarter of this year, compared with the same period in 2008.
Last year, in the first quarter were 10 cars registered Maserati November, while in the first three months of 2009 has been registered a single machine. Customers of Aston Martin have been halved. Previous year were registered 2 cars Aston Martin, While this year only one motorist has chosen to be James Bond for Romania.
If for Maserati and Aston Martin there were many buyers for Lamborghini potential buyers have disappeared permanently. In the first quarter has not been registered any new car, while in early 2008, four such sites supercar running on local roads.
And fans of the brand Ferrari was something more restrained this year. If in 2008 were bought and registered three new cars, on police data not included in any registration in 2009 with the famous car brand.
Bentley enjoyed most loyal customers. If in the first quarter of last year were registered 9 Bentley cars this year were already registered 7 copies.
According to specialists, the main reason of declining sales of luxury is a deficiency of money. “Most people who buy luxury cars were real estate. They failed real estate, they ran out of money. Now can be seen in yards leasing companies Rolls-Royce, Mercedes Benz, BMW X5, cars whose owners could not longer pay, “said Tudor Serban, editor in chief of the magazines.
Customers can adapt
Many of the buyers who have dropped the famous luxury brands have shifted the segment “lower” class luxury, think those from the daily. Mercedes Benz this year attracted 509 buyers, which is the number of registrations of new cars this year, while last year 788 units were registered. Sales Porsche fell about three times the 63 cars registered in the first half of 2008, only 22 cars registered for this year.
